Send A Note
In an era of texting, emails, DM’s, FB messages, junk mail and bills, I can assure you that sending a handwritten thank you note is one way to stand out from others in your industry. Your note can be a thank you note, a follow up ‘how is everything going note’… tailor it to suit your business and services delivered.
Every opportunity I get (and when warranted of course), I shotout friends, clients, colleagues and acquaintances. With no expectations of them returning the gesture. People love to be recognized for their contributions, opinions and achievements. Your clients are no different. If you’ve connected with a client on social, join their friends in celebration a special moment, share an accomplishment or simply thank them for being a client with a message and a tag.
The Gift of Giving
For those who aren’t restricted with sending gifts to clients, this is one of my favorite ways to surprise and delight. If you track client birthdays or special milestones in their life; take advantage of this information and send out a special gift. Thousands of businesses record high percent ROIs, referrals and recommendations from one single top of mind gift.
A podcast I was listening to recently talked about the stages of the client/customer journey and how certain steps need to be taken to ensure clients are happy, comfortable and confident in their decision to hire you. One of the ways this can be done is with a welcome kit. After a client decides to work with you, sometimes they experience something called “buyer’s remorse”. Squash this by sending each and every client a welcome kit demonstrating why they’ve made the right choice.
If there’s new data or information you’ve learned since working with your client that would be helpful to them, reach out and share it. Show that you truly care about their success and well being by providing on-going value adds.