So I’m currently (re) reading Allan Dib’s book, The 1-Page Marketing Plan, and in it he talks about being remarkable when it comes to selling a commodity (something everyone else sells).
It’s not about your product or service necessarily being unique… or having a special unattainable talent. It’s about going the extra mile to make sure your customer feels great.
Allan’s example is a barista spending a few extra seconds to create latte art in your coffee. It doesn’t too much time, or any more money, but it creates a special and memorable experience for the customer. My personal example was the handwritten note I received from Kym when I ordered soaps from her company, @terra_tory.
So when it comes to setting yourself apart, no one has the power to create a better experience for your customers, than you. So think of how you can create an extra special experience for your customers from beginning to end.